Hi friends,

Earlier this week Kyle and I sat down to discuss Pinterest and Shopify and how they can be used together for e-commerce success. This is a follow up to our previous blog article, How Shopify Site Owners Are Getting Massive Traffic From Pinterest. Here's the video and a minute-by-minute overview as well. (Note: the video player has a volume control button in the bottom right corner - click it "on" to hear the audio).

 2:00 Updated Pinterest Facts For January 2018

3:04 Pinterest Users Using It As A Wishlist

3:45 93% of Active Pinners use Pinterest to plan purchases

4:49 Jason's journey with Pinterest Marketing that led to setting up www.marketingonpinterest.com and write Pinterest Power

7:45: How Pinterest fits into current marketing strategies for 2018

8:35: Pinterest Compared To Facebook - considering the time invested

9:35: How much referral traffic does Pinterest send to websites? (big number)

11:22: How Pinterest is uniquely different than other social...

Every Shopify store owner has a top of mind question:

How do you get people to your website?

In this post, we'll discuss how to answer that question using Pinterest.

Pinterest Basics - Not Tricks

As context, I'm a big believer in mastering the basics rather than trying to chase short-term tricks or gimmicks. And with Pinterest, there are tried and true basics that you can (and should) follow to grow your traffic. So anyone can do this! As Bruce Lee wisely said,

"I don't fear the man that has practiced 10,000 kicks. I fear the man that has practiced 1 kick 10,000 times."

In-Depth Resource - Pinterest Power: Oddly enough I've had the privilege of being on the front lines of the marketing world's adoption of the Pinterest platform. I started blogging about Pinterest in December 2011 (www.marketingonpinterest.com) and because I was pretty much the only one discussing that topic at the time, I got a traditional book deal. My book Pinterest Power was published by...