In this episode we get a real-time update from Jason - he’s in the middle of managing a 5 day challenge for e-commerce sellers. Anyone wanting to develop their Amazon business with a customer challenge, or thinking of running a live event, whether to sell products or training, should have plenty to learn from Jason’s experiences this week. He’s got 400 participants - in this episode we’ll find out how it’s going, what behind the scenes lessons he’s learned, and even mistakes he’s made (and how he’s recovering from them).