Quick Ways to Go Out of Business: with Harold Anderson

How would you like to save loads of time and money by learning from the mistakes of others?  We think there's nothing more valuable in the e-commerce space than lessons from the trenches, and that's exactly what we dove into in this week's episode.

Join us for our interview with Anderson CFO's Harold Anderson, a seasoned CPG and e-commerce veteran. Harold shared some helpful insights that can help you avoid common pitfalls in the industry.

Here are a few takeaways from our conversation:

Understand Your Customers First: One of the most powerful quotes we discussed was from Seth Godin: "Don't find customers for your products, find products for your customers."

Get Professional Help: Harold emphasized the importance of not trying to navigate the e-commerce landscape alone. Just like you wouldn't build a house without a contractor, you shouldn't attempt to launch your online business without expert guidance.

Know Your Costs: One of the biggest mistakes e-commerce brands make is not fully understanding the cost structures involved in selling on marketplaces. From referral fees to shipping costs, it's crucial to break down all expenses to ensure your business remains profitable.

If you're looking to thrive in the e-commerce space, Harold's advice will set you on the right path.  

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