Creating Content that Connects with Cathy Yoder

This week's special guest is Cathy Yoder, an accidental entrepreneur who transformed the necessity of cooking for a large family into a thriving online business. From starting a coupon blog in 2008 to exploding on YouTube with her air fryer recipes, Cathy has many valuable lessons to share with us!

In this episode, we explore:

• The evolution of Cathy's content strategy and how she discovered the power of YouTube.

• The importance of testing and repurposing content across different social media platforms.

• Insights on building a community and engaging with your audience effectively.

Whether you're an aspiring content creator or an established business owner, Cathy's story is packed with great takeaways that can help you grow your brand and connect with your audience.

Connect with Cathy at https://cathyyoder.com/home or https://empoweredcooks.com 

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