All Episodes
Episodes
Vital Shopify Analytics and Shopify KPIs for Marketing
Shopify is probably the most popular e-commerce platform for direct-to-consumer sales. But once you have a Shopify store set up and working, you get a ton of metrics and analytics. Shopify analytics and Shopify KPIs...
View Episode
Challenges in e-commerce from Geopolitics & how to Protect your e-commerce Business
Sourcing in China has become the go-to place indeed the dominant place for sourcing for e-commerce sellers, indeed all CPG or retail products. Trouble in Paradise started in 2016Â when the USA imposed high tariffs on...
View Episode
The ecommerce Marketing Metric We Love the Most
Marketing is a great game across many strategies and toolsets. Much of our activity has an accompanying metric. In fact one of our mentors used to say “Every action has an equal and opposite measurement”.
View Episode
Geopolitical risks & Impact on E-commerce of COVID, The Ukraine War & China-US Relations
Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes we are pulling his work into the internet age - adapt it to the...
View Episode
Elon Musk buying Twitter – What is the impact for e-commerce sellers?
The board of Twitter has agreed to a $44bn (£34.5bn) takeover offer from the billionaire Elon Musk. After steadily buying up shares in the early part of 2021, he passed the milestone of becoming the biggest...
View Episode
e commerce market structure – 12 e commerce fragmentation Drivers
Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes we are pulling his work into the internet age - adapt it to the...
View Episode
Get Massive Blog Comments, Social Followers, And Newsletter Sign-Ups With This Simple Tool – Tip Of The Week
Tip Of The Week: How do you get massive blog comments, social media followers, and email newsletter sign-ups? We show you how using a simple tool in this weeks Tip Of The Week.
View Episode
Organic traffic vs paid traffic – which is best?
Organic traffic vs paid traffic is a hot discussion among all digital marketers. Paid ad platforms for e-commerce are many and varied these days. If you sell on Amazon, you may use - or be considering - Amazon ads....
View Episode
12 e commerce fragmentation Drivers and Marketing Traps
Harvard Business School Professor Michael Porter wrote an incredible (pre-internet) book on business strategy - and in this series of podcast episodes we are pulling his work into the internet age - adapt it to the...
View Episode
Ecommerce growth strategy – The Star Principle by Richard Koch and how to choose or pivot e-commerce markets
The Star Principle book by Richard Koch is a business classic and presents a very wise strategic framework he learned while founding the Boston Consulting Firm. How does it relate to ecommerce selling? Well, it helps...
View Episode
Channel Comparing Ad Platforms (Etsy, Amazon, Google shopping)
There are so many advertising platforms out there for ecommerce sellers these days. But not all platforms are created equal. Our intrepid quartet of ecommerce operators and thought leaders compare their favourite...
View Episode
The Star Principle by Richard Koch – How to dominate Star e-Commerce markets
The Star Principle book by Richard Koch is a business classic and presents a very wise strategic framework he learned while founding the Boston Consulting Firm. How does it relate to ecommerce selling? Well, it helps...
View Episode
